Psychological Determinants of Tourist Satisfaction and Destination Loyalty: The Influence of Perceived Overcrowding and Overtourism

This study develops and tests an integrative model of destination loyalty to tourist hotspot destinations. The highlights the role perceived adaptation psychological reactive behaviors in determining satisfaction loyalty. was tested using data collected from 582 respondents who had recently visited one “overcrowded” Mediterranean coastal tourism Findings suggest that negatively influences positively approach, avoidance, tolerance. Approach avoidance predict assessed crowding levels satisfaction. Tourists’ tolerance on insignificant. Assessed affect intentions revisit recommend while influencing objections destination. Concomitantly, overtourism awareness moderated effect Theoretical managerial implications are discussed.